UX Hack: How to Make Your Website’s Load-Time Look Faster?

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Patience and today’s online users don’t seem to go hand in hand. Despite the fact how slow your user’s connection is, if they find your website performing slower than their expectations, they won’t mind hitting the close button. There are many similar options for them out there.

Working in a web designing company in USA for quite a few years now, I have learned a thing or two from our digital marketing team. Reducing a website’s loading time helps big time in SEO. However, opting for low-resolution images or graphics to do so in today’s times of high-speed internet could be disadvantageous.

Not all users worldwide have access to fast internet. A good amount of people are still using 2G or modem connections. But, still, they don’t like to wait for too long. You can’t modify your graphics for every other user on the planet, however, here are some hacks that can help you make your website’s visitors feel that your website is loading faster even if it doesn’t:

  1. Don’t Go for Old Hat Static Process Indicators

Things and stuff quickly become obsolete in the world of internet and static progress indicators are one of them. Static progress indicators are the pieces of images or text that don’t move and hence, are as ineffective as using nothing to indicate.

Your visitors don’t get any indication that whether the website will load or not. As a result, their brains develop an idea that it will never load or the process has been stuck.

  1. Loading Spinner, Percentage-Done, Progress Bars, and Text Skeleton

To make your loading text look more lively and engaging, opt from static to dynamic. Loading spinners, percentage-done, progress bars and text skeletons are all great ways to do so. Loading spinners is an animated spinner that will infinitely run to indicate the loading process. A number of web designing services use this spinner.

Percentage-done and process bar are rather a better way that shows how much process has been actually completed. That keeps the user engaged until the page is loaded. As the percentage and bar advanced, the users become more patient. Text skeleton technique shows gray lines instead of actual content to let the user feel that one instance of the content has been loaded and the rest is to load soon.

The feel-good factor is really worthwhile. If there is something interesting that could engage your customers while your website is loading, something that could alter their thought process to believe that not so much time has passed since they have tapped the button, their tendency to stay and wait longer will increase.

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