3 Common Website Design Mistakes that Often Result in Lost Conversions

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If there is one thing online businesses run behind, it is conversion. Businesses look forward to converting as much visitors into customers as possible. To understand the conversion better, one often need to comprehend what conversion rate is.

The percentage of your website visitors who do your desired actions is your conversion rate. Top website designing companies in USA know it that the design of a website is a crucial factor that highly affects the conversion rates.

Let’s have a look what you are doing wrong with your website’s design and how to get things back on the track:

1. A First Impression that Isn’t Good Enough

The first impression is the last impression. That’s true. There’s nothing frightening than a bad first impression. Did you know that how much time your customers usually take to make a staying decision? Just one second. If you fail to entice them in that one second, they will most likely leave.

Do an extensive survey of your competitor’s websites. Check out what’s lacking there what they are doing actually better. Learn about latest web designing trends and employ that knowledge in your website.

2. Slow Loading Time

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I am telling this from my personal experience. Any website that takes more than five seconds to load, I just hit the close button. The slow loading time of your website messes with your customer’s experience. It turns great potential customers into turned off visitors who will now think twice before opening your website. Online businesses need to understand that today’s users are the most impatient than ever.

Rather than designing for high definition details, you should design your website for improved performance. If you are using too many flashes or heavy content such as HD videos, then replace them with thinner content. Moreover, if javascript are slowing it down, combine them into one file.

3. Adding Too Many Features

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Give a baby something to play, he will play it for hours. Give a baby too many things to play, he will get confused what should he play with. That’s what happens to your website visitors when you load your website up with too many visual or action elements.

Ask your website designing service to use minimal design. So the main focus could be stuck on the elements you want your visitors to focus.

A visitor does not care how solidly your website’s back end was constructed or what unique you have to offer for them. However, they do give a piece of their thoughts to any website that satisfies their eyes and brain through a faster loading time, immaculately placed elements, and lovely design and layout.

 

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Push Notifications and Their Hidden Power To Reinvigorate Your Business

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While visiting a website, you might have come across an “XXXX want to send you notifications” message asking you to click on “allow” or “block”. Years ago, this was a simple yet efficient technique to engage the customer by fortune 500 companies.

However, thanks to the technology revolution these notifications appear like everywhere nowadays. Every small to large-scale CodeIgniter web development companies in USA is using push notifications for a variety of reason while customer engagement is the primary concern and you should too.

So, What’s Their Mechanism?

A push notification starts by showing up on a user’s screen in the form of a pop-up. It asks them whether they want to subscribe or not. If they click yes, every time you post, a pop-up of one-eighth of their screen size appears on their screen.

Push notifications work well with both mobiles and websites and all you need is to install a plugin. Both free and paid options are available.

Push Notifications Convert Your Visitors into Regular Customers

If a user or a reader has landed on one of your web pages, then chances are, they are interested in either your content, your service, or your products. Whether they buy from you or not at the time, they might want to buy from you in future. And a push notification in this can be helpful for you and them.

These notifications can help you convert your visitors into subscribers. From here you have made efforts to turn those subscribers into customers, and customers into regulars.

Push Notifications Momentously Help Increase Traffic on Your Site

Whenever you write a new article, post a new offer, or offer an exciting deal, push notifications will convey the information or news directly to your audience, in real-time.

Time-sensitive notifications usually have a higher click rate – as reported in a study by top CodeIgniter web development services. Hence, in turn, it increases the traffic and engagement to your website.

There are other approaches as well to empower your engagement strategy, including employing social media platforms, blogging frequently, and email subscriptions. For an increased traffic, all these tricks and techniques should be used to an extent that they do not annoy the user.

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UX Hack: How to Make Your Website’s Load-Time Look Faster?

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Patience and today’s online users don’t seem to go hand in hand. Despite the fact how slow your user’s connection is, if they find your website performing slower than their expectations, they won’t mind hitting the close button. There are many similar options for them out there.

Working in a web designing company in USA for quite a few years now, I have learned a thing or two from our digital marketing team. Reducing a website’s loading time helps big time in SEO. However, opting for low-resolution images or graphics to do so in today’s times of high-speed internet could be disadvantageous.

Not all users worldwide have access to fast internet. A good amount of people are still using 2G or modem connections. But, still, they don’t like to wait for too long. You can’t modify your graphics for every other user on the planet, however, here are some hacks that can help you make your website’s visitors feel that your website is loading faster even if it doesn’t:

  1. Don’t Go for Old Hat Static Process Indicators

Things and stuff quickly become obsolete in the world of internet and static progress indicators are one of them. Static progress indicators are the pieces of images or text that don’t move and hence, are as ineffective as using nothing to indicate.

Your visitors don’t get any indication that whether the website will load or not. As a result, their brains develop an idea that it will never load or the process has been stuck.

  1. Loading Spinner, Percentage-Done, Progress Bars, and Text Skeleton

To make your loading text look more lively and engaging, opt from static to dynamic. Loading spinners, percentage-done, progress bars and text skeletons are all great ways to do so. Loading spinners is an animated spinner that will infinitely run to indicate the loading process. A number of web designing services use this spinner.

Percentage-done and process bar are rather a better way that shows how much process has been actually completed. That keeps the user engaged until the page is loaded. As the percentage and bar advanced, the users become more patient. Text skeleton technique shows gray lines instead of actual content to let the user feel that one instance of the content has been loaded and the rest is to load soon.

The feel-good factor is really worthwhile. If there is something interesting that could engage your customers while your website is loading, something that could alter their thought process to believe that not so much time has passed since they have tapped the button, their tendency to stay and wait longer will increase.

Author Bio : I am a professional blogger. For more info visit our social profile

Our Website:- http://www.webhonchoz.com/
For more info please go on to our social profiles :-

 

Facebook- https://www.facebook.com/webhonchoz/
Linkedin – https://www.linkedin.com/company/webhonchoz
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